Planning- target audience profiling

As a group we have decided that our film will be certified as a 15. Although in the title sequence that we are creating there aren't any unsuitable images or clips, we believe that if we were to create the thriller there would be unsuitable clips in the film itself. So the thriller itself is going to be rated as a 15. We would like the title sequence to be rated individually as 12+ as we would like to show this to a wider variety of audience in order to get a wider response.I believe that the thriller itself would appeal to an audience between 15 to late 20's Particularly concentrating on students and younger, middle class adults. The typical conventions in thriller including music and storyline would help them to relate the film to other thrillers. A typicall viewer may be a student around 20 in their second or third year at university. They will be more mature than the younger students, maybe looking for a quiet night in. They will be looking for a well priced piece of entertainment and will not want to spend too much. Also they will be in a good location to pick up the film as it will be located in highly populated areas. A totally different viewer may be someone in their late 20's who has finished university, has a steady job and a disposable income. They will have money to spend and will be looking for inside entertainment. The third likely viewer may be a 16 or 17 year old who have a ful time or part time job so have a little money to spend. They are not old enough to go out and may get bored of going bowling ect so have a dvd night in with family or friends.