Research- Audience

I have been doing some audience research and feel that the thriller itself should be targeted at 15+. Most of the thrillers that i have looked at have a similar rating if not higher. However the opening sequence that we are creating will be certified as a pg as we want it to be available to a wider audience.

I created a questionaire which i gave to friends, family and neighbours in order to get a wide range of results.

1)Do you enjoy watching the title sequences of films?
20/20 answered yes

1 part 2) If yes, why?
the most common response to this talked about how they give a good insight into the film and give a good impression of what the film will be like. Some people said that they like to see what actors and actresses are in the film to help to give them the feeling of familiarity that they can relate to.

2) What do you want to get out of a title sequence?
Most people said that they like the sequence to give a good insight into the film without revealing too much about the plot.

3)Of any thrillers that you have watched, which aspects do you feel are particularly important in the title sequences for this style of film? circle more than one answer if neccessary.

a)music
b)titles /writing/font
c)graphics
d)lighting
e)colour schemes

In the results to this questions i have come to the conclusion that the music is particularly important as it helps to set the mood for the film. Another aspect which the audience subconciously find important is lighting. After looking at these results lighting seems to be a big part in setting the mood. Dark colours can make it seem spooky and vulnerable where bright colours are the binary opposite.


From these results i have decided that i will need to pay particular attention on music and lighting. I think having a colour scheme for our title would be particularly effective and hopefully add to the continuity of the sequence. I will disscuss these results and ideas with my team members.