Research- Saul Bass (1920-1996)

At home I have been researching the famous American graphic designer, Saul Bass. He is best known for his film-making and design on animated motion picture title sequences. Saul Bass entered the film industry in 1954 when he developed the advertising campaign for Carmen Jones, an Otto Preminger production. He was then asked by Preminger to create the promotion motif for a 1995 Frank Sinatra film called "Man with the Golden Arm". Bass designed a graphic logo for the film. While Bass argued that the sequance fell flat without animation, Preminger stubbornly disagreed. The final compromise of staccato - like movements quickly earned a spot as one of the classic moments in American film.

Bass also worked for Alfred Hitchcock and was responsible for the electric, eye popping segments before Vertigo (1958) and Psycho (1960).